8 Effective Uses of Promotional Products

1. Charitable Organisations Find a product which engages the donators to give more money and provide more information to the charity itself. Insist on an on-line focus group to provide targeted product success and remove the "ego based" product decisions made by Marketing Managers (which often affest the promotions success). 2. Incentive Programs Cash Vouchers or Bonuses: Here today, gone tomorrow. Research shows that [...]

The Power of Promotional Merchandise

Distributing branded promotional merchandise is a powerful and cost effective way to build long term brand awareness. For example, did you know that: 71% of business travelers surveyed at an international airport advised that they had received a promotional product within the last 12 months. 76% of the respondents could recall the advertisers name on the product. 56% of kept their promotional product for more than [...]

Getting Keyed up on Promotional Key Rings

How many times a day do you use your keys? Now you can realize the amount of logo publicity and impressions that a good key ring can offer as a company promotional product. There are some basic things to consider when buying key rings. If you want the recipient to value it in the long term it is important to spend a little more money [...]

Cheap Polyester Cool Dry Shirts Make You Stink

I’ve lost track of how many times customers have told me they don’t like wearing polyester polo shirts because they make them smell. The reason for this is that contrary to some belief not all Cool Dry garments are anti-bacterial treated and whilst most perform moisture wicking removal actions, the less expensive garments retain body odours rendering them unwearable in only a few months. In [...]

Here’s How Promotional Pens Can Build Your Brand

Even in the technological world that we live in today you will still see on most people’s desks multiple pens with many of them branded. The popularity of pens is second only to branded apparel. Writing instruments are daily tools that people not only look at but also hold therefore increasing the time spent with the product, your logo and advertising message. Let me now [...]

Four Things You Should Know When Buying Hi-Visibility Workwear

1. Why is it that some hi-vis workwear is less/more expensive than others? In the area of workwear the old adage “you get what you pay for” has never been truer. With so many brands competing for market share how do you work out which brands are good value for money and what is just a cheap product at a cheap price? This can be [...]

Could Promotional Tee Shirts be the Best Promotional Product Ever?

In these times when advertising budgets become a bit tight it is often difficult to decide how much of your budget you should dedicate to promotional products. With so many great proven promo products to choose from which are an effective way to build you corporate branding it is difficult to know where to begin. It is however arguable that the promotional t-shirt wins out [...]

Promote Your Brand with Brisbane Corporate Uniforms

From caps, polo shirts and t-shirts to complete uniforms – making your staff easily identifiable can be a key part to your marketing – here are some ways to do this effectively with Brisbane Corporate Uniforms. Staff Become Walking Billboards If you use signs to indentify your company buildings and vehicles, and printed stationery to identify your communications, then why not add embroidered corporate uniformsl and [...]

How to Identify Poor Quality Embroidery

Not all embroidery is equal!  Here’s a few tips to ensure that you receive high quality embroidery services. Embroidery which doesn’t have enough stitch density will allow the fabric of the shirt to show through. Also the embroidery will not sit up and look full and vibrant.  Ask to see an example. Low quality embroidery threads will lose their colour and the dye from the [...]

5 Ways to Use Promotional Bags to Enhance Your Brand

Many people say – “I’ve got lots of bags, I don’t really need anymore”. Yet these are often the same people who call and ask to borrow one when they go away for a weekend or on a business trip. In the 2010 Global Advertising Specialties Impressions Study branded bags were shown to have the highest number of impressions in a month, over 1,000. In [...]